Middle-distance runner Mary Decker used a Nike shoe in 1980 that featured a mold of her foot and became the development model for the upcoming Zoom series.When Nike unofficially launched in 1971 it led to the “waffle outsole” of the Nike Cortez seen during the Munich Olympics in 1972.We load up our innovation for the biggest moment in track and field, the Olympics, but spend most of our time obsessing about the everyday runner, using a lot of these same ingredients tuned more for every day running.” “We stay really focused on the athletes and creating the best, most versatile and inclusive products. “If we are making the right decisions and creating the right products for all runners it will ultimately contribute to growth in the business,” Holts says. The Nike Running efforts translate from the streets of a marathon to the track and its spikes. Nike has expanded the concepts into traditional retail lines such as the Pegasus and the new ZoomX Invincible Run, released in 2020, which uses the same foam to make running “super inviting for someone who isn’t an elite athlete but wants the added protection,” Bull says. “It was intimidating to wear a racing flat for 26.2 miles for most people.” Now Vaporfly comes with enough protection that consumers are wearing the models for all levels of running. “Five years ago, only the elite runners were running in racing shoes, called racing flats because they were so minimal,” Bull says. The new elite-level approach easily translates to retail. “It was that paradigm shift for us that has been unlocked and every other company as followed suit,” he says. Holts says that as Nike prioritized for the Breaking2 project designers learned the importance of energy return and started packaging together existing technologies-such as carbon fiber and Zoom Air-into modern engineering to maintain lightweight designs that improve the ability for athletes to stay fresher longer at their maximum speed and efficiency. Nike has taken its platform for elite runners and translated it into designs for everyday runners.
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